Overview
- Burberry launched the 'Escape to the Countryside' campaign that broke Wednesday, July 1, and presents Moses Martin alongside Edie Campbell, Nora Attal and Sang Woo Kim as friends on an English road trip.
- The images were shot by Chris Rhodes and the campaign video was directed by Martin Senyszak, with key scenes filmed at Deene Park in Northamptonshire to foreground a British heritage narrative.
- The video uses 'For Hire' by Moses’s band People I've Met as its soundtrack, and the 20‑year‑old is credited as the band’s lead vocalist and guitarist with prior composer credits on Coldplay material.
- The campaign spotlights Burberry’s fall 2026 pieces, including house‑check accessories (zip tote, bucket bag), the Primrose and Pocket styles in coated canvas, and weatherproof outerwear such as the Leadenham trench.
- The casting follows a broader fashion trend of hiring celebrity offspring—Apple Martin’s recent modeling work is noted—and the campaign raises Moses’s public profile while cross‑promoting his music with the luxury house.