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Moscow Model Goes Viral for Striking Resemblance to Erling Haaland

A widely shared video that compares her face to the Norway striker has rapidly raised her public profile and driven large social-media engagement.

Overview

  • Multiple outlets report that 24-year-old model Anastasia Kostromitina has become a social-media sensation for closely resembling Manchester City striker Erling Haaland and for posting videos that mimic his expressions.
  • Coverage says a clip reportedly posted by her mother comparing Anastasia and Haaland helped the trend spread on TikTok and Instagram, though that detail and exact view counts are reported by a limited number of sources.
  • Her Instagram has climbed into the mid-100,000s of followers as outlets note a sharp recent increase in public attention to her modeling work.
  • All publications emphasize there is no family link between Kostromitina and Haaland and describe her reaction as moving from initial annoyance to amusement and engagement with the comparisons.
  • Reporters place the surge in the context of World Cup interest and recent viral attention to Haaland’s sister Gabrielle, showing how sporting visibility and short-form clips can create quick, large-scale lookalike stories online.