Overview
- On Sunday, Loris Messina and Simone Rizzo were confirmed as Moschino’s co-creative directors effective immediately, succeeding Adrian Appiolaza after his departure the previous Friday.
- The designers will present their first Moschino collection at Milan Fashion Week in September 2026, a near-term test of their direction for the house.
- Aeffe executive chairman Massimo Ferretti publicly endorsed the pair, saying they offer a contemporary vision and the ability to balance identity with innovation.
- Aeffe has disclosed Moschino’s insolvency, named new management to lead a turnaround, and is conducting a negotiated restructuring with a preliminary offer from Oxy Capital under due diligence, and the hire is widely read as a market-facing signal.
- Messina and Rizzo built Sunnei from 2014 into a cult label and exited in September 2025; their track record of playful, audience-driven shows and commercial experience will shape expectations for Moschino’s recovery and customer appeal.