Overview
- Morrisons announced on Wednesday that it will hand out free oranges to children at Market Street counters on select group-stage match days for England and Scotland.
- The exact giveaway dates are Scotland on June 14, 19 and 24 and England on June 17, 23 and 27, with the promotion running across the next three weeks.
- The offer will run in English and Scottish stores and customers in Wales can continue to pick up free fruit for children at Market Street as normal.
- Morrisons says the move ties into a nostalgia for half-time orange slices and is intended to encourage healthier snacking for kids, according to Senior Citrus Trader Jacob Uren.
- The campaign builds on a long-standing free fruit programme that began in 2018 and could help families hit 'five-a-day' though availability will be limited to eligible youngsters and subject to stock.