Overview
- Installation is slated to start in the first quarter of 2026 across approximately 300 UK store entrances.
- Bauer Media Outdoor has secured a seven-year contract to install and operate the Waferlite digital screens.
- Advertising inventory will be sold jointly by Bauer Media Outdoor and MMG, Morrisons’ full-service retail media agency.
- Positioned at store entrances, the screens are designed to reach shoppers at the point of purchase.
- The rollout marks Morrisons’ first move into digital out-of-home and complements initiatives such as electronic shelf labels and the Morrisons Now one-hour delivery service.