Overview
- New Foods UK posted a collage of in-store photos on Saturday that showed three Barratt retro sweets on Morrisons shelves and regional outlets quickly republished the images.
- The photographed SKUs are Fruit Salad fruity mix (120g), WHAM Tangy Rockets and Fruit Salad squishy sunburst, descriptions for which come from Barratt/Happy Candy marketing copy.
- Articles and Instagram comments reported shoppers saying they would rush to stores to buy the sweets but no sales figures or a Morrisons statement were provided to confirm demand.
- Coverage also noted a separate new Mr Kipling birthday cake-slices release now appearing in Morrisons stores that is drawing consumer attention.
- The story highlights how social media can quickly amplify nostalgia-led relaunches and suggests these retro lines could boost seasonal pick-and-mix and impulse sales if in-store availability holds.