Overview
- Branded “When It’s Gone, It’s Gone,” the non-food specials are refreshed every Wednesday and availability differs by store.
- Chief executive Rami Baitiéh said general merchandise sales rose 10% over Christmas, highlighting the area as a standout in recent trading.
- Morrisons is pairing the rollout with 2,500 price cuts launched in January to sharpen its value proposition.
- The company has hired former B&M executive Simon Buckley as general merchandise trading director to strengthen sourcing and trading.
- The retailer reported a £381 million pre-tax loss to October 2025, reduced net debt by 10% to £3.1 billion, and expects to surpass £1 billion in cumulative cost savings by end-2025/26.