Overview
- The initiative runs 4–7 December across UK stores, offering deliberately slower checkouts where colleagues are available for conversation.
- Shoppers can choose these tills for a friendly chat while standard checkouts continue as normal for those who want a quicker service.
- The effort prioritises meaningful face-to-face contact for people who may feel isolated, with coverage pointing to benefits for older customers.
- Morrisons is pairing the rollout with a £50,000 Morrisons Foundation donation to fund 100 Royal Voluntary Service festive spreads and 400 free Christmas meals in its cafés with Age UK.
- The partnership is part of 1 Million Minutes, now in its tenth year with more than 672 million minutes pledged to volunteer time against loneliness.