Overview
- Morrisons confirmed a nationwide plan to issue personalised vouchers at checkout, generated instantly from in‑store transaction data.
- The Ecrebo platform will match offers to individual purchases to deliver targeted discounts at the moment of payment.
- The programme ties into the More Card ecosystem, with Morrisons signalling increased personalisation across its loyalty scheme.
- Company sources describe new AI tools as having transformed how customer data is used, with expected benefits for in‑store standards and supplier insights.
- Reports citing The Grocer suggest the effort could later include posting vouchers to households, a potential expansion beyond till printing.