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Morrisons Revives Kellogg’s Breakfast Clubs With Free Holiday Breakfasts Nationwide

The supermarket says the free cereal-and-fruit offer helps ease school-holiday food costs that many parents report rise when schools close.

Overview

  • Stores across England, Scotland and Wales will offer a free breakfast to adults and children in Morrisons cafés during school holidays.
  • Each free ‘Kellogg’s Breakfast’ is a pack of Corn Flakes or Rice Krispies with 125ml of dairy or non-dairy milk and one piece of fruit.
  • Customers must order the breakfast at the café till, and the offer is limited to one free serving per person per day.
  • Morrisons’ year-round Kids Eat Free scheme continues, with one outlet stating it requires an adult main over £5, though other coverage describes it as any adult meal purchase.
  • Kellogg’s and Morrisons cite research showing one in three parents struggle to feed children in the holidays, with most parents saying food costs rise during the break.