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Morrisons Reopens Market Street Meat and Fish Counters

Customer demand plus operational lessons on waste and yield have prompted a phased, selective return of staffed meat and fish counters with efficiency changes.

Overview

  • Morrisons has reopened five Market Street meat and fish counters and publicly listed eight more for reinstatement, making 13 confirmed locations in its phased roll‑out.
  • The company said the move follows customer feedback and a year of operational learning after it closed 70 counters in 2025 as part of wider cost cuts.
  • Reopened counters will keep a traditional manned service while adding flatbeds, grab‑and‑go options and new practices intended to cut waste and improve yield.
  • Morrisons has not committed to restoring all 70 previously closed counters and says further reopenings will be decided selectively as part of ongoing restructuring.
  • The reversal restores butchers and fishmongers to some stores and signals the retailer is balancing shopper demand with cost pressures that also include planned Morrisons Daily closures.