Overview
- Morrisons confirmed the Kellogg’s Breakfast Clubs will return for the May half term from May 25 to May 31 and will run nationwide across England, Scotland and Wales during every school holiday this year.
- The free breakfast offers families a choice of Corn Flakes or Rice Krispies served with dairy or non‑dairy milk plus a free apple or banana, claim Morrisons’ café teams.
- The Kids Eat Free scheme gives one free child’s meal and a drink for a child aged 16 or under when an adult buys a café meal costing over £5, with mains taken from the Birds Eye menu.
- Adults can also use a café deal of two adult meals plus two refillable drinks for £15 from 12pm daily, with examples including bangers and mash, ham egg and chips, and katsu chicken curry.
- Morrisons and Kellogg’s cite research showing around one in three parents struggle to feed children during school holidays and 77% spend more on food then, and the retailer is also running NHS cancer‑awareness messages on some product packaging.