Overview
- Morrisons announced on Friday that it has started a phased relaunch of Market Street counters, with five stores already reopened and eight more confirmed.
- The reinstated counters will keep staffed service but be modernised with flatbed displays, more grab-and-go options and digital ordering screens at pizza counters.
- The company says it spent the past year improving waste yields and operational efficiency, and that those gains, together with customer complaints, prompted the U-turn.
- Morrisons will not reopen the cafés, florists, Market Kitchen outlets or pharmacies that closed in 2025 and has not committed to restoring all 70 previously axed meat and fish counters.
- The counter relaunch comes while Morrisons proceeds with a wider restructuring that includes the first wave of about 100 planned store closures, underscoring a selective return to services rather than a full reversal.