Particle.news
Download on the App Store

Morrisons Launches Pet and Travel Insurance Through More Card Rewards

Large More Card points offers are designed to spur take-up of the new policies through a Hood Group digital platform.

Overview

  • Morrisons has started selling Morrisons Pet Insurance and Morrisons Travel Insurance online using a digital platform run by Hood Group.
  • Pet policy buyers receive 20,000 More Points which can be redeemed for in-store credit while travel customers get a 10% discount on cover.
  • Morrisons Pet Insurance is underwritten by Burns & Wilcox on behalf of Accredited Insurance (UK) Limited and Morrisons Travel Insurance is underwritten by AXA.
  • The pet product includes three tiers of lifetime cover with annual vet fee limits up to £10,000 and a 24/7 UK pet health helpline while the travel product offers three levels of cover with gadget protection for direct buyers.
  • The launch reflects a wider supermarket trend of using loyalty schemes and third-party partnerships to expand into financial services and to monetise Morrisons' large More Card customer base.