Overview
- The rollout is underway now, letting shoppers order Nutmeg clothing directly on Morrisons.com for home delivery.
- The initial selection includes 44 essential lines such as socks, tights, and baby grows.
- Nutmeg items were previously in-store only; the online offer is available nationwide via Morrisons’ home delivery service.
- Morrisons says it built the required technology and ensured adequate stock to support reliable fulfilment.
- The assortment will expand in the coming months based on feedback, leveraging existing online features like a £25 minimum spend, one-hour delivery windows, Click & Collect, and Deliveroo and Uber Eats options.