Overview
- Morrisons launched the More Card 'Big Match Sweepstake' in early June and More Card users must reveal their randomly assigned country in the app by 24 June to enter.
- Revealing a team unlocks an immediate in‑store freebie that must be activated in the app for redemption, and further rewards become available as a user’s team advances in the tournament.
- The promotion offers a range of staged prizes including bakery treats, ice cream, fresh fruit, money‑off grocery vouchers and a share of a reported £10,000 loyalty‑points pool.
- The headline prize puts 1,000,000 More Points (about £1,000) on offer for selected shoppers assigned to the eventual tournament winner, with Morrisons saying ten shoppers from that winning nation will be entered into the draw.
- Morrisons plans match‑day offers for all customers during June and July and the campaign runs across the expanded 48‑team World Cup, a structure that will keep in‑app rewards and in‑store promotions active while England and Scotland are playing.