Overview
- Morrisons launched a new round of price reductions on thousands of products Monday, with the changes live in stores and online through April.
- The cuts span fresh produce, cupboard staples and the budget Savers range, including Fyffes loose bananas at 90p and baby potatoes at £1.09.
- Branded offers are included, such as Birds Eye Fish Fingers at £3 for a 20 pack and Filippo Berio extra virgin olive oil at £9 for 1 litre.
- The supermarket says new shelf labels and website notices make the lower prices easy for shoppers to spot.
- This phase follows January’s 2,500-item reductions and runs alongside a Cleaning Event now live and a Baby Event that the retailer says is coming soon.