Overview
- The lower prices took effect on Monday across all UK branches and the website, with in‑store signage to identify discounted lines.
- Around 650 staples are included, covering chicken breasts, fresh vegetables, rice, pasta, olive oil, toilet and kitchen rolls, laundry pods and enchilada kits.
- Seasonal products such as soups and cold and flu tablets are part of the promotion to help households prepare for colder months.
- The promotional cuts average 18% and are planned to run for at least four to eight weeks.
- Morrisons is also running weekly deals on popular items like wine, coffee and tea, positioning the move as budget relief before Christmas alongside ONS data showing higher cost increases for lower‑income households.