Overview
- The promotion is live nationwide in stores and online and runs through 1 February 2026.
- Items reduced to 37p are British White Potatoes (1.5kg), Sliced Curly Kale (150g), British Savoy Cabbage and Fine Green Beans (170g).
- Morrisons and coverage cite savings of up to roughly 66% compared with the usual prices.
- Company leaders say customers can expect value without compromising farmgate pay, with James Judd and CEO Rami Baitiéh reiterating support for British producers.
- The move follows earlier January reductions on more than 2,500 products and complements wider value initiatives such as More Card rewards and the new Morrisons Travel service.