Overview
- Morrisons and Kellogg's announced the return of their school-holiday Breakfast Clubs on Tuesday, July 7, offering free Kellogg’s breakfasts to visitors at all Morrisons Cafés until September 6, 2026.
- The free Kellogg’s Breakfast includes a bowl of Corn Flakes or Rice Krispies, a choice of dairy or non-dairy milk, and a piece of fruit, and it is available to both children and adults.
- Morrisons Cafés will also provide family facilities such as Kids’ Corners with books and crayons and activity sheets, while the retailer’s existing Kids Eat Free deal (one child free with an adult main over £5) continues to run.
- Company research released with the programme found 54% of parents feel financial strain over the long summer break, 48% have skipped meals to cope, and the data flagged the third week of holidays as a tipping point for households.
- Kellogg’s said the initiative builds on nearly 30 years of funding school breakfast clubs and delivers support in-store rather than through schools or vouchers, creating a public, walk-in option for families during the summer gap.