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Morgan Stanley’s Bank‑Issued Bitcoin ETP Tops $100 Million on Self‑Directed Demand

The rush of client buying shows demand for regulated crypto outpacing advisor uptake.

Overview

  • MSBT, a bitcoin-backed exchange-traded product issued by Morgan Stanley, drew more than $100 million in its first six trading days from self-directed accounts before advisors could offer it.
  • Morgan Stanley recommends a 2% to 4% bitcoin allocation for suitable clients, yet advisor adoption has lagged, so the firm launched training to close what it calls an education gap.
  • The bank is seeking an OCC digital trust charter, a federal license that would let it hold crypto directly for clients and enable spot bitcoin trading on its wealth platform.
  • Amy Oldenburg, who leads digital asset strategy, said banks may one day hold bitcoin on their own balance sheets, though Federal Reserve guidance, Basel capital rules, and cross-border alignment keep that step out of reach for now.
  • MSBT uses Coinbase and BNY Mellon as dual custodians, and broader demand for regulated exposure—exemplified by BlackRock’s $61 billion IBIT—has Morgan Stanley expanding offerings such as its Stablecoin Reserves Portfolio launched April 23.