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Morgan & Morgan Sues Disney Over Steamboat Willie Ad, Testing Scope of Mickey Trademark Rights

Judges will decide how far trademark law reaches into works that have entered the public domain.

Overview

  • Morgan & Morgan filed a federal lawsuit after Disney objected to the firm’s planned ad featuring the 1928 Steamboat Willie version of Mickey Mouse.
  • Steamboat Willie has entered the public domain, but Disney contends its trademarks may still limit certain commercial uses of the early character design.
  • The law firm seeks a court declaration that its spot does not infringe Disney’s intellectual property, turning the campaign into a potential test case.
  • Disney has recently enforced related claims, including a July suit against a jewelry company that used the Steamboat Willie design on products.
  • The outcome could shape how creators and businesses use public‑domain imagery when a rights holder asserts brand protection.