Overview
- Morelia closed 2025 with an estimated 7,040,761 tourists and visitors, up 7.1% from 2024 and 107% above 2021 levels.
- Michoacán reported 10,635,487 visitors in 2025, a 5.6% year-over-year increase that generated 15,230 million pesos in spending.
- Local tourism in Morelia produced a projected 7,707 million pesos in 2025, a 9.03% rise versus 2024, with average daily tourist spend near 1,100 pesos.
- Air travel expanded, with Morelia’s airport projected at 1,499,228 passengers in 2025 (+15% versus 2024) and statewide arrivals by air reported at about 1.506 million.
- Federal and Datatur tracking placed Morelia among the year’s top-growing heritage and urban destinations with strong hotel occupancy, and the city remains off U.S. and Canadian travel advisories.