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Morelia Launches Mother's Day Raffle to Drive Local Shopping

Organizers aim to lift small businesses by linking everyday purchases to festive prizes for moms.

Overview

  • Local business groups Canaco-Servytur and Covechi, working with Morelia’s Economic Development office, opened a citywide raffle to celebrate mothers and boost spending at neighborhood stores.
  • Shoppers earn one ticket for every 100 pesos spent at participating businesses, with a cap of 10 tickets per person and a total of 10,000 tickets available until supplies run out.
  • About 200 affiliated shops are taking part in the campaign, which is designed to steer purchases toward established local merchants across the city center and beyond.
  • The raffle will award 150 prizes that focus on family celebration, including 50 serenades, 50 flower arrangements, and 50 cakes provided with support from the bakers’ chamber Canaimpa.
  • Organizers plan to draw winners at Canaco Morelia and will publish the store list and QR-based ticket validation on official social pages, with final timing details to be clarified after differing reports on the hour.