Overview
- The Toy Foundation honored Moose Toys’ Bluey Supermarket Playset as Playset of the Year at its 26th annual ceremony in New York City.
- The playset, inspired by Bluey’s “Kids” episode, offers three stories, four play areas, 15-plus pieces, a kid-powered escalator, and 24 familiar phrases.
- CEO Ronnie Frankowski called the award an incredible honor and noted it is the first-ever licensee win for Bluey.
- Moose’s partnership with BBC Studios underpins Bluey’s market strength, with the brand winning License of the Year in both 2025 and 2026.
- Moose’s partner ZB Designs also earned Collectible Toy of the Year for Wigglitz, with TOTY results determined by industry and consumer voting.