Overview
- Moonpig reports February 16 is the busiest day for 'I'm sorry' cards, following the Valentine’s rush.
- More than two million cards last year included the words 'I love you', reflecting steady year-round affection.
- Proposal-by-post is growing, with over 10,500 cards using phrases like 'be my wife' or 'be my husband' and one in 20 stating 'Will you marry me?'.
- Valentine’s Day accounts for nearly half of all cards sold in February across Moonpig’s platform.
- Late ordering persists, with 6% of Valentine’s cards placed after midday on February 13, and 95% of Valentine’s notes are written personally despite some AI use.