Overview
- The Aspen boutique is the brand’s second Grenoble‑dedicated flagship worldwide after St. Moritz, spanning 250 square meters at 432 East Hyman Avenue.
- Designed by Küchel Architects, the store features a cave‑like entry and a sculptural central tree and is pursuing LEED certification for energy‑efficient construction.
- Moncler Grenoble unveiled its Fall/Winter 2026 collection at T‑Lazy‑7 Ranch in the brand’s first takeover of a U.S. ski destination, with roughly 400 guests arriving by snowmobile.
- The lineup blended technical skiwear—such as proprietary performance denim and cowboy‑inspired Moon Boots—with fringe, plaids, wide‑brim hats, and Aspen leaf motifs.
- CEO Remo Ruffini highlighted plans to grow to roughly 30–35 U.S. stores as leadership shifts to Bartolomeo Rangone on April 1.