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Moncler Grenoble Launches Its First Dedicated Spring Campaign

A desert-shot campaign signals a push to turn the line into a year‑round performance‑lifestyle proposition.

Overview

  • Moncler Grenoble released a spring 2026 campaign shot in Tucson Mountain Park and photographed the cast trekking, around a campfire, and exiting a vehicle while wearing the collection.
  • The campaign is fronted by athlete ambassadors Gus Kenworthy and Richard Permin and model Mia Regan to underline the collection’s outdoor and performance credentials.
  • Garments combine summer-ready materials such as technical nylon, pastel velvet corduroy and summer tweed with functional details like removable sleeves, mesh vents, utility pockets and reflective trims.
  • All pieces incorporate sealed and breathable performance tech from partners including Gore‑Tex, YKK AquaGuard, Natulon water‑repellent zippers and Recco rescue reflectors used to help locate people in outdoor emergencies.
  • The move advances Moncler Group chairman Remo Ruffini’s stated goal of building a 365‑day relationship with customers and could broaden Grenoble’s appeal from alpine outerwear into warm‑season outdoor lifestyle markets.