Overview
- Promoters confirmed a 14-city co-headlining tour running Aug. 5 to Aug. 27 with artist presales that began June 17 and general ticket sales set for June 19 at 10 a.m. local time.
- The itinerary covers major U.S. markets and one Canadian stop in Toronto on Aug. 17, with many shows booked at mid-size venues such as Terminal 5 in New York and The Novo in Los Angeles.
- North West, 13, released the self-produced EP N0rth4evr in May and will use the tour to develop her live performance profile beyond festival cameos.
- Molly Santana’s mainstream profile rose after her feature on Drake’s ICEMAN album, and festival appearances with North at Rolling Loud and Lyrical Lemonade helped generate the online buzz behind the pairing.
- The booking strategy favors intimate venues and tight routing to build direct fan communities, a common path for digitally native Gen Z artists seeking to convert viral moments into sustainable touring momentum.