Overview
- In a new interview with Variety India, Mohit Suri said Shah Rukh Khan praised the choice to keep Ahaan Panday and Aneet Padda out of pre-release limelight, calling it “the best thing.”
- Suri explained that the team skipped the usual interview blitz and city tours for the debutants and focused attention on the film’s story and songs.
- He said they redirected marketing money to push the soundtrack, which coverage reports stayed near the top of the charts for weeks.
- The strategy aligned with a breakout box office run in 2025, with reports citing about ₹329 crore in India and roughly ₹570 crore worldwide.
- Suri also recalled initially rejecting Ahaan after early meetings before casting him, and recent reports say both leads now have new projects in development without official confirmation.