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Modi’s Jhargram Jhalmuri Stop Goes Viral as TMC Labels It ‘Scripted’

The viral snack break has become a flashpoint over campaign staging days before West Bengal votes.

Overview

  • Prime Minister Narendra Modi’s roadside jhalmuri stop in Jhargram, captured Sunday after a rally, showed him paying ₹10 and sharing the snack as he posted photos and video on X and Instagram.
  • The clip drew roughly 100 million views on Instagram with similar counts reported on Facebook, and Google searches for “jhalmuri” hit record highs according to multiple outlets.
  • West Bengal Chief Minister Mamata Banerjee called the moment “drama” and alleged it was staged with pre-set cameras and SPG planning, while the Trinamool Congress claimed Hemant Soren’s helicopter was denied landing during the PM’s presence, a charge not independently verified in the reports.
  • The vendor, identified as Vikram Sah/Shaw from Bihar’s Gaya district, said he was thrilled to serve the Prime Minister, and his stall has since faced heavy crowds, selfie-seekers, and media that disrupted normal business.
  • The stop came during a BJP push in the tribal-dominated Jangalmahal belt, with Modi attacking the TMC at rallies, as West Bengal heads to assembly polls on April 23 and 29 with counting on May 4.