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Modi Turns 'Kuch Kuch Hota Hai' Into Diplomatic Message in Jakarta

The Bollywood reference signaled New Delhi's use of popular culture to strengthen ties while advancing a wider Indo‑Pacific agenda on trade, defence and technology.

Overview

  • Prime Minister Narendra Modi invoked the song title 'Kuch Kuch Hota Hai' to describe IndiaIndonesia ties, saying their cooperation moves beyond 'kuch kuch' to 'bahut kuch' in an address to the Indian diaspora in Jakarta on Tuesday.
  • During the same visit Indonesia’s president, Prabowo Subianto, awarded Modi the Bintang Adipurna, one of the country’s highest honours, and made a jocular remark about having 'Indian DNA' that drew cheers from the crowd.
  • Filmmaker Karan Johar amplified the moment by reposting a clip of Modi’s remarks on Instagram Stories and calling himself 'elated & honoured', illustrating how celebrity reaction magnified the diplomatic gesture.
  • Modi’s Jakarta stop concluded as the first leg of a three‑nation Indo‑Pacific tour and he has moved on to Australia with a clear policy focus on boosting trade, defence cooperation, technology ties, investment and critical‑minerals collaboration.
  • The episode underlines a broader soft‑power strategy where Bollywood references and diaspora outreach are used to build public goodwill and make strategic ties more relatable to foreign audiences.