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Modi Issues Bengali-Language Appeal to West Bengal Voters, Marking BJP Campaign Escalation

The culturally tailored message signals a sharpened BJP strategy as workers deliver copies door to door across the state.

Overview

  • Prime Minister Narendra Modi’s open letter, beginning with the invocation “Joy Maa Kali,” accuses the Mamata Banerjee-led government of non-cooperation, appeasement politics, law-and-order lapses and the presence of fake voters.
  • The letter promises citizenship under the Citizenship Amendment Act for persecuted non-Muslim refugees and vows to curb illegal infiltration while prioritizing women’s safety and jobs that reduce youth migration.
  • Modi cites central welfare delivery in the state, including about 5 crore Jan Dhan accounts, 85 lakh toilets under Swachh Bharat, Rs 2.82 lakh crore in loans to small businesses, 56 lakh Atal Pension enrollments, over 1 crore Ujjwala LPG connections and PM-Kisan support to more than 52 lakh farmers.
  • BJP cadres are conducting a statewide, door-to-door distribution of the letter across all 294 Assembly constituencies as part of the party’s “Ebar BJP Sarkar” outreach.
  • The push comes weeks before the March–April Assembly polls, with election dates expected soon and Modi slated to visit West Bengal in March.