Overview
- Moby disclosed Thursday that he will give 100% of profits from his two Coachella performances to animal-rights organizations.
- The pledge covers his April 10 set and Friday’s weekend-two return at the Mojave stage, which streamed worldwide on YouTube.
- He named Physicians Committee for Responsible Medicine, The Humane League, Mercy For Animals, and Direct Action Everywhere as beneficiaries.
- He said his main job is animal-rights activism and that he wants the shows’ revenue and attention to support and spotlight the cause.
- Reporting on Mercy For Animals highlights how the group builds ties with entertainers through galas, undercover-video narration and short films to turn celebrity reach into campaign momentum.