Overview
- Moana opened to roughly $43 million domestically and about $95 million worldwide over its opening weekend, figures that fell well below industry projections.
- Reported costs for the film include about $250 million in production and roughly $145 million for global marketing, a combination that pushes the break‑even threshold toward roughly half a billion dollars.
- Based on the opening and those reported costs, coverage on July 12 estimates the movie is on track to lose in the low nine figures, with some outlets citing $100 million to $125 million of downside.
- Critics were largely negative, with Rotten Tomatoes scores near 30–36 percent, while early audiences gave the film an A‑ CinemaScore, leaving future box office dependent on sustained word‑of‑mouth and stronger international returns.
- Executives and analysts point to tight timing after Moana 2, crowded July family competition and weak presales as key reasons for the shortfall, and the result is likely to prompt a reassessment of Disney’s high‑cost remake slate.