Moana Presales Slump Raises Alarm at Disney
Weak early ticket tracking threatens a costly July release because the film’s large budget and a crowded summer slate raise Disney’s financial risk.
Overview
- Tracking data highlighted by industry account @GlobalBoxOffice that surfaced Monday shows opening-week presales for the live-action Moana are far below internal projections.
- The film is set to open on July 10, 2026, giving Disney less than a month to boost demand before Toy Story 5 and other summer releases begin to shape audience choices.
- Industry estimates place Moana’s production costs above $250 million, which analysts say means it needs blockbuster-level grosses similar to Lilo & Stitch to break even.
- Moana will face stiff competition for family audiences and premium screens from Toy Story 5 on June 19, Illumination’s Minions & Monsters on July 1, and Universal’s The Odyssey on July 17.
- Disney is preparing intensified marketing and leaning on possible carryover from other tentpoles, but analysts warn the studio’s mixed record with live-action remakes makes recovery uncertain and could affect studio revenue and theater bookings.