Overview
- The limited All Cerulean pack goes live on the M&M’s website Friday, May 1 at 11 a.m. ET, and it is free while supplies last.
- The pack features only cerulean blue candies, a nod to Miranda Priestly’s line that the color is not blue but cerulean, a bright sky‑blue hue.
- The sequel hits theaters this weekend, with reports listing either May 1 or May 2, and the original cast including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci returns.
- Major retailers have rolled out tie-ins, including cerulean sweaters and quote tees at Old Navy and Target, licensed items on Amazon, Kohl’s, Shein, and Hot Topic, and themed cups and tins at big theater chains.
- The online, first‑come giveaway reflects a common scarcity play that drives traffic to a brand site and turns a single movie reference into a cross‑category marketing moment.