Overview
- Simonetto’s family confirmed her death and announced a public farewell to be held in Milan, noting her professionalism, discretion, and the esteem of colleagues.
- She worked behind the scenes for decades at Fininvest and with Canale 5, becoming one of the first Italian specialists to professionalize personal and political image consultancy.
- For roughly twenty years she helped shape Berlusconi’s on-screen look through choices in clothing, lighting, camera filters, set objects, photography and the staging of public appearances.
- Colleagues and contemporary accounts credit her with designing the visual code of Berlusconi’s media persona, including early campaign film techniques and careful set composition.
- Her passing highlights how television-era image work transformed political communication in Italy by turning visual styling and stagecraft into a central tool of public persuasion.