Mirtha Legrand and Juana Viale Announce Weekend Mesazas in Direct TV Ratings Fight

The weekend lineups test the mesaza format’s ability to draw viewers by mixing politics and entertainment in head-to-head slots with Telefe.

Overview

Mirtha Legrand will host La Noche de Mirtha on Saturday night with guests Bertie Benegas Lynch, Susana Roccasalvo, Lucas Morando and Diego Ramos in a program aimed at mixing political analysis and showbiz perspectives.
Juana Viale will lead Almorzando con Juana on Sunday afternoon and will interview Valentina Bassi, who will discuss her play Salvajada and the documentary Presente continuo about raising her son on the autism spectrum.
Coverage highlights Juana Viale’s recent on-air confession about problems at home, including humidity, mold in drawers and a piece of ceiling falling, which producers have treated as a human-interest thread for the Sunday program.
Both El Trece programs are scheduled to face direct competition from Telefe — La noche de los ex (Gran Hermano) on Saturday and La Peña de Morfi on Sunday — making the weekend a key ratings test for the mesaza format.
At 99 years old, Mirtha Legrand’s continued presence and Juana Viale’s stewardship underline the format’s role as a weekend cultural institution that serves to promote theatrical and film projects while staging cross‑sector conversation.