Overview
- The first two locations are under construction on Florida Street and at DOT Baires, with initial openings slated for April–May.
- Year one concentrates on Buenos Aires City and Greater Buenos Aires, with expansion to interior cities from year two and a goal of roughly eight stores operating by year‑end if leases are finalized.
- Stores will range from about 200 to 600 square meters, with several flagship formats including a 500–600 m² immersive concept carrying about 5,000 SKUs and frequent assortment refreshes.
- The launch is being executed by Mini Hub with a local partner, with shops run directly by the company rather than franchised in this phase.
- Miniso projects 800 to 1,000 direct jobs, expects most merchandise to be imported, and will feature licensed lines such as Disney, Marvel, Harry Potter, Sanrio and Pokémon, with e‑commerce planned after the physical rollout.