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Minions & Monsters Opens to Strong Early Reviews and Franchise Links

The new 1920s Hollywood-set Minions film is driving box-office buzz through positive press, tie-ins to the Despicable Me saga, and collectible cinema merchandise.

Overview

  • The film opened in cinemas on Wednesday, July 1 and is drawing immediate attention from critics and families for its tribute to early Hollywood and broad family appeal.
  • Advance media screenings produced largely positive reviews with multiple outlets calling it the strongest solo Minions feature to date, though individual scores such as a reported 93% on Rotten Tomatoes come from single reports.
  • Exhibitor chains rolled out themed collectibles including 3D popcorn buckets and collectible cups that are being sold with set-price combos and are already driving fan demand at box offices.
  • Illumination’s Pierre Coffin returns as the voice and creative lead for the Minions while a cast that includes Christoph Waltz, Jeff Bridges, Allison Janney and Jesse Eisenberg provides new human characters.
  • Viewers who waited through the credits reported a single post-credits scene that was described by some outlets as containing a cameo by Steve Carell as a young Gru, a moment presented as a linked thread to the wider franchise.