Overview
- MiniLuxe, in a Monday announcement, named Kiki Rice its inaugural brand ambassador and confirmed she is taking an equity stake in the company.
- Rice will help shape brand storytelling and select campaigns and will co-create products such as nail art collections and hand and nail treatments, according to the company.
- Following her March Madness debut of UCLA-inspired press-on sets, she plans to wear a MiniLuxe manicure on the WNBA Draft Orange Carpet later Monday.
- CEO Tony Tjan said the partnership centers on shared values and a goal to raise nail-care standards, including better hygiene, cleaner products, and stronger career paths for technicians.
- The deal comes days after Rice led UCLA to the April 5 national title, and she says she keeps nails short in season and longer off-season, which guides how she uses and helps design products.