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Million Dollar Nannies Trailer Frames Nannying as Influencer-Fueled Business

The series presents social-media–savvy caregivers launching a high-end Ibiza agency as a competitive, careerized way to serve VIP families.

Overview

  • The trailer, which dropped Thursday, May 28, reveals the premise that a group of young, social-media–savvy nannies relocate to Ibiza to launch a high-end nanny agency serving wealthy clients.
  • Hulu and Freeform set a two-episode premiere for June 17 on Freeform with the full season available to stream on Hulu beginning June 18.
  • The cast named in the announcement includes Leah Barrs, Jack McCann, Mitchell Bienvenue, Taylor Hayward, Olivia McMahon, Hannah Joy Davis, Tamaya Denae and Sydney Siegel, with marketing highlighting some members’ prior high-profile nanny work and social followings.
  • Promotional materials emphasize competition, interpersonal rivalries and a teased scandal as central dramatic hooks while showing the show mixes influencer branding with hands-on childcare duties.
  • Produced by 3BMG, Hi Mom Productions and Walt Disney Television, the series taps the #nannytok trend and could further commercialize caregiving by turning on-the-job exposure and agency building into monetizable careers for participants.