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2d ago

Miller Lite Unveils Limited ‘Matchball’ That Holds a 12-Pack

The move shows beer brands turning World Cup watch parties into branded experiences.

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Ahead of the FIFA World Cup, Miller Lite is offering a Miller Time MVP Matchball, which holds up to 12 Miller Lites and is reloadable.
miller lite beer can soccer ball for fifa world cup

Overview

  • Miller Lite, which unveiled the Miller Time MVP Matchball on Wednesday, set the first online drop for May 20.
  • The oversized novelty ball is about 1.5 times a regulation soccer ball, holds up to 12 cans, is reloadable, and comes with a display stand.
  • Sales run exclusively at shop.millerlite.com/matchball for $19.75 while supplies last, with a second drop on June 3 for fans 21 and older.
  • A Miller Time MVP social contest lets adults nominate an MVP friend for a chance to win a Matchball, with official rules at millerlite.com/MVP.
  • The launch anchors the Miller Time is on U.S. campaign tied to the 2026 FIFA World Cup and MLS, extending the brand’s recent push into fan-focused merch.