Overview
- Milka Alpenmilch received 23,165 of 34,731 votes (66.7 percent) in Verbraucherzentrale Hamburg’s online poll for the 2025 “Mogelpackung.”
- The bar’s net weight fell from 100 grams to 90 grams early in 2025 while the shelf price rose from €1.49 to €1.99, an effective increase of about 48 percent per bar.
- Verbraucherzentrale Hamburg has sued Mondelez at the Regional Court in Bremen, with a hearing scheduled in April to determine whether the change was misleading under consumer law.
- Mondelez defends the move by citing sharply higher costs, particularly cocoa, and says the new weight is clearly printed on the pack and was communicated on social media.
- Consumer advocates argue the thinner bar and largely unchanged packaging made the reduction hard to notice, renewing calls for clearer shrinkflation labeling similar to rules in France, Austria and Brazil.