Overview
- Miley announced the new era Sept. 1, saying her tenth studio album Bass Persuades will be released Sept. 18 and is available for pre-order.
- The campaign bills the artist mononymously as Miley, a branding change reflected on her social accounts and in press materials.
- Bass Persuades is presented as a 10-track record with named collaborators including Model/Actriz and Andrew Wyatt, and new visuals shot by Mert Alas.
- To mark the release Miley will perform two Hollywood Bowl shows on Oct. 16 and Oct. 18 with a staggered ticket plan that begins with an American Express presale on Sept. 8 and a general onsale starting Sept. 10.
- The rollout follows reports that she has signed with Atlantic Records after leaving Columbia and fits a recent pattern of smaller, curated live events rather than a full tour, a strategy that could shape how she promotes the record.