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Milano Fashion&Jewels Opens Saturday With 660 Brands From 34 Countries

The show opens on an Olympic-adjusted calendar, featuring a refreshed international mix alongside retail-ready programs.

Overview

  • Italy leads the roster with 361 exhibitors, followed by strong contingents from Spain, Greece, China, India and Brazil.
  • Newcomers make up 41% of the lineup, signaling significant renewal in the exhibitor base.
  • Buyer attendance spans more than 40 countries with growing representation from the UAE, South Africa, Kenya, Morocco, China, Japan and South Korea.
  • Special sections cover immediate-delivery and private-label sourcing, a CNGA-backed TheOneMilano showcase, sustainability spotlights, trend forecasting with POLI.design and training through the MFJ Retail Academy.
  • This edition departs from its usual pairing with Micam and Mipel due to Fiera Milano renovations, overlaps for one day with Lineapelle and Simac Tanning Tech and is slated to return to the standard calendar in 2026.