Overview
- The broadcast averaged about 9.27 million viewers by standard Auditel and 9.37 million in Total Audience, giving Rai 1 roughly a 46.2% share in prime time.
- Viewership skewed unusually young, with a 65% share among 15–24‑year‑olds and about 62% among university graduates.
- Peak audience topped 11 million around 20:41 during the transition to the athletes’ parade, according to Geca’s elaboration of Auditel data.
- Regional disparities were marked, with nearly 60% share in Lombardy and generally under 40% across southern regions.
- Competing channels trailed far behind—Canale 5 near 12%, Rete 4 about 8.1%, Italia 1 around 5.2%, and La7 roughly 4.5%—as social media criticized the Rai commentary after a last‑minute swap that replaced Auro Bulbarelli with Paolo Petrecca.