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Milan–Cortina Opening Ceremony Makes Parade Uniforms a Global Showcase

Uniforms served as national storytelling, blending designer legacies with tech details like QR codes.

Overview

  • Team New Zealand’s black Kathmandu jacket hides a QR code that connects athletes to a platform of support messages.
  • Ralph Lauren delivered Team USA’s opening and closing kits for a 10th straight Games, featuring winter-white wool coats with wooden toggles.
  • Host nation Italy wore posthumous Giorgio Armani designs in predominantly white with tricolour accents.
  • Haiti’s delegation appeared in hand-painted looks by Italian-Haitian designer Stella Jean inspired by modern Haitian art.
  • Coverage differed on the parade’s size, with outlets reporting either 92 national Olympic committees or 93 participating countries.