Overview
- Two campaigns drove the total: about $170,000 in four days for Bridget Bradley via GoFundMe and roughly $350,000 in a week for Altadena nonprofit My Tribe Rise.
- Only Philanthropy reports around 3,500 donors across both drives with an average gift near $120 and less than 10 hours of creator time required.
- Donations unlock tiered rewards, images are watermarked with donor emails to deter leaks, and a $1,000 tier includes a chance at a signed Polaroid.
- Funds covered housing, medical needs, and transportation for Bradley, while My Tribe Rise distributed direct grants to elderly, disabled, and under‑insured survivors.
- Vayntrub says she aims to scale the model by recruiting more creators and exploring causes such as justice reform, homelessness, LGBTQ+ rights, and climate resilience.